Zimbabwe steps up engagement with ITB Berlin

Zimbabwe has stepped up its engagement with the International Tourism Bourse (ITB Berlin) in a strategy that seeks to make the country a top of the mind business and leisure destination in Southern Africa. By Wisdom Mdzungairi,Berlin ITB Berlin, which began on Wednesday and runs through the weekend –is the world’s leading travel trade show, and a major tourist source market for Africa attracting over 185 countries, 900 top buyers, 10 000 exhibitors, and 185 000 convention visitors. Tourism minister Priscah Mupfumira told African journalists and participants here that Zimbabwe…

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